This post is part of the Marketing for Makers series.
Engagement is the first and hardest step of marketing. It is hard because it takes a lot of time and there is no way to measure the effectiveness of it. If it doesn’t come naturally to you then it becomes a lot harder, but it’s not impossible to do. And the best thing about it is you can start it way before building anything and could actually use it to validate unstructured ideas in your head.
Topics & Communities
First you need to find places where you could talk about your product without actually talking about it. These are online forums, communities, social media platforms where you could engage and share without any restrictions.
Topic of discussion may include but not limited to:
- Talking about the process of building your product,
- Discussing the challenges faced by you,
- Talking about the problem and solution that your product is trying to solve,
- Replying to posts that may or may not be directly relevant to the problem and product,
- Show appreciation to people doing the same things as you, together we are strong,
- Help others if you can.
At the first glance it looks like a full time job and you would think that building the product is more important than spending time on some social network. Also there is a risk of indulging too much and too close to the conversation and getting sucked into the addiction of social media.
To prevent that, allot some fixed time for engagement. You can compile posts whenever you get the idea or get the time and post them on a schedule. Reply to interaction in an allotted time too. The conversations are almost never real time and you could take your time to reply and no one would mind.
Active & Passive Engagement
Make your time on social media count. Whenever you open them, engage in at least passive engagement. It includes upvoting, liking, following and posting simple generic replies to other peoples posts. Always look for opportunities to name drop and utilize them right away.
For active engagement allot a time, schedule your post based on the perfect time to post on your forum of choice. That is mostly the morning of the workdays of people who form the majority of that forum’s user base.
For starters I am leaving some social media prompts. This is a sneak peak of another post with the full collection which I’ll share in future posts.
- What is the biggest challenge you face on a daily basis?
- What was your first paying job?
- What is your short-term business goal?
- What are the biggest design hurdles for early stage startups?
- How can I track my competitors on Twitter?
- Tell me one strong reason why we should check your product.
- Roast my landing page and share yours for my comments.
Congrats, that’s awesome, keep it up, good luck, :D :D :D