This post is part of the Marketing for Makers series.
Once you know what problem you want to solve, the next logical step is to sit down and start working on your product. But this building could become lonely and demotivating especially if you are working with a small team or solo.
This is also the phase when marketing gets the least amount of time and as a maker you might get sucked into the rabbit hole of perfectionism and shipping yet another feature.
Build in Public
Although marketing is important, building a flawless product matters a lot and contributes to the success of your product. So, the easiest way to combine the two is to start building in public. Announce what, how and when you are building. Do mini releases, share demos and small achievements. This will not only indirectly help you market the end product but it will also give you valuable feedback from potential early adopters or fellow makers and keep you motivated.
From an effort point of view it is very straightforward and doesn’t take more time than a daily standup. There are several places where you could announce and post updates about your product, pick at least a few places, not just one, to share updates and promotional posts.
Places to Announce
I’m sharing an incomplete list such places:
- Y cominator’s startupschool to list your product and provide weekly updates, comes with a great curriculum and forum.
- Product Hunt’s Upcoming page which is part of their ship tool. Let’s you gather subscribers and issue updates to them
- Pioneer is set up like a game among other makers to showcase weekly updates and climb the leaderboard.
And many more, I’m compiling a complete list which I’ll share later.